We launched 8x in 10 weeks to go from 0 → $1M in creator budgets on Scout. Here is everything we launched and the playbook for what worked.
Over the past 10 weeks we have done 8 launch videos, each introducing a new feature or celebrating a milestone. Each has compounded Scout’s growth.
This has been one of our bigger growth levers to-date, so I thought I would share. More on the playbook below. (BTW, next week we are planning our biggest launch yet!)
Our loop is pretty simple:
ship a major feature every week
create a compelling video about it
plan/make the announcement
drive new signups AND repeat sessions
collect feedback to build next feature
repeat
What We Launched
Scout v1 agent
Creator email lookups
Hit 50K creators listed
Email outreach
Live-updates on creator searches
Scout MCP for Claude & ChatGPT
Upload your own creator lists
Advanced audience stats
Pretty much every launch came from user feedback; a comment, DM, sales call, etc - each solving or improving upon something that at least 1 user had explicitly asked for.
The Playbook
pick 1 feature that could stand alone as a product and build the MVP
make a 30-60s video. doesnt have to be fancy; screen recording with tools like Screen Studio or Loom is enough. You can also do your own in-house motion graphics with Remotion or Higgsfield (barrier to entry on these has dropped A TON recently)
plan the video around the hook- open with something that stops the scroll. Something like “introducing the first X for Y” or “today were replacing X...”
reach out ahead of time to anyone you think will be willing or compelled to share. For the first one you can probably reach out to everyone you know. After a few you need to get more creative- announce features early to existing users via newsletter. Join founder groups and share each others posts- the more you can get ahead of asking ppl to share once it is live the better
once you post, push it by hand in the first hour. DM to friends / customers / investors, split it into a variety of posts across platforms (blogs, recaps, deepdives, guides, etc) - the first 60min decides whether the algo will pick it up
once you have launched; follow up the next day with more content (ICYMI, reactions, etc) - for bigger launches, ideally get other people (UGC, creators, influencers) to post or interact with it in their own words. you can even put paid ads to boost after a few days for some extra juice
if it flops, no one saw it :) launch again next week
Why It Works
impressions: launch is a reason to look
forcing function: keeps us shipping meaningfully
conversations: ppl bring up launches weeks later
alt fuel: use them behind paid ads / SEO
compounding: simply showing back up drives repeat engagement
Launch videos are getting easier to make. The moat is no longer making the video, its having something worth launching.
Biggest one yet next week!