The old free tier gave everyone 100 credits, one time (1 credit = 1 creator). That is about three real searches.

The pattern we kept seeing was people signing up, running a couple searches, and never coming back. A big chunk of new signups never returned after day one.

So we are switching it to 100 credits every month, recurring. The bet is simple: if the credits refresh, you have a reason to come back next month, run a fresh search, and see who is new in your niche.

My logic is that it turns a one-time trial into a habit, and it gives us a monthly moment to show users what’s new. If it does not move return rates, we will tune the number rather than go back to one-time.

We are also dropping the Pro plan from 140 to 120 dollars a month. Honestly we are still hunting for the price that makes people stick, and lower felt like the right next test.