Revenue is up about 7x since we launched Scout in July. Here's everything we did that actually moved the needle (for future reference):

SALES
1. killed our 2-3mo sales cycle, went self-serve
2. drastically narrowed our ICP and focused on YouTube
3. they asked "can you just run our creator program?" so we did

MARKETING
 4. Sold-out on making content customers want!
 5. 1 viral LinkedIn post got us 150+ signups
 6. Shipped every week: 8 launches in 10 weeks
 7. (every launch video doubled as an ad, newsletter etc)
 8. pSEO: a page for every creator profile (100x SEO)
 9. Free creator pricing calculator pages as SEO lead gen
10. Weekly leaderboard of brands paying YouTubers
11. Taught customers how to win on YT (w or w/o us)
12. Ran creator casting calls in public, flywheel

PRODUCT PRICING
13. Gave our core feature (search) away for free!
14. Killed usage credits (eng + conversions up 1.5x)
15. 2 rev models: $19/mo DIY, or managed service
16. Free users can match with 1 creator/mo (super swipe!)
17. Refund any unspent creator budget
18. Offered budget increases at no extra commission

CREATOR COMMUNITY
19. 2K+ creators joined our Talent Network in September
19. We started partnering directly w talent managers
20. Book across every 100s of talent rosters, not just one
21. Facilitate intros to coaches and other SPs for creators

INTERNALLY
23. Cut our # of meetings in half
24. Hired OP influencer managers to run campaigns
25. Run our own campaigns on Scout (78 creators closed in 48 hrs)
26. Hired a Mac mini named Gary to run our agents 24/7 :-)

IF WE STARTED OVER FROM SCRATCH TODAY here's how Id sum it all up in 3 points
> be a trustworthy friend to customers
> forget the plan, just move as fast as you can
> imagine their '5-star' experience, and be 2x as good

And here is the deal... we are still figuring it OUT!!
So much more to come.

Peace,
Ramsey