1) What We Shipped
We just added advanced creator analytics, arguably the most exciting feature weve built yet. You can now look up who actually watches a creator and how likely that audience is to buy your product.
2) Why It Matters
Two new tools.
Run Demographics on any set of creators to pull an estimate of the audience age, gender, and geo distribution. This triangulates data from a few sources on who is really interacting with the content.
Run Trust Scores to estimate how likely that audience is to buy a product from that creator.
The result: in the trials weve run, these analytics led to more bookings and higher rates. Better outcomes for both brands and creators.
3) The Ask
If youre launching your first creator program and want to see which creators actually fit your product, hit reply and Ill walk you through it. And if theres an analytic youd want to see next, tell me.
Peace,
Ramsey
Try Scout: www.babbl-labs.com